The Agile Déjà Vu.

Here's a summary of two industry surveys that speak loudly without saying too much.

Key insights from G2's "AI: Always Included" Report and Forrester's State of AI Survey (2025) reveal critical trends: high demand for default AI functionality, a buyer preference for vendors with robust AI capabilities, and a shift in software pricing models. Despite the push for AI integration, challenges remain in measuring financial impacts and in committing to long-term AI strategies.

AI is implemented. It became the Opex BAU item. The spending hype fades, and buyers are looking to optimise the supply base and costs.

At the same time, there are signs of suboptimal governance, low user adoption, and inflated short-term expectations not grounded in measurable financial contributions.

So, here we are expecting a breakthrough performance without:

• redesigning processes (e.g., digitisation vs digitalisation)

• relieving people's fears of job loss,

• developing new skill sets,

• assigning ownership,

• enforcing usage,

• measuring outcomes.

I remember the Agile era and statements like these, which rarely brought about the anticipated change and adoption, but often added to the confusion:

Moving to a more agile organisation does not stop at delivering customer-focused solutions or operational excellence; it is rather a step towards improving your organisation’s chances of discovering innovative solutions by purposefully creating a dynamic relationship between all procurement members and their stakeholders.

Are we talking AI or Agile now?