A corpus answers the question: “What do I know?” A persona answers the question: “How do I think and judge?” The combination is significantly more powerful than either component individually.

What makes sourcing analysis difficult in real life is rarely a lack of information. Usually, the difficult part is interpretation.

The Kraljic Matrix was never intended to become a yearly PowerPoint ritual. It was supposed to support procurement decision-making. The more repeatable, transparent, and automated the process becomes, the more useful the model actually appears.